PROJECT
Chardee MacDennis
INSTRUCTOR
Christine George
COURSE
Package Design II
APPROACH
Chardee MacDennis is a game created by characters in the television show “It’s Always Sunny in Philadelphia”. The show is a dark comedy that follows characters Charlie, Dee, Mack, and Dennis who are dive bar owners in Philadelphia. They constantly put themselves in awkward and controversial situations which they seem to make worse as they go along. My project reflects the edgy quality of the show by using halftone and collaged images and bold type that been cut and skewed from the baseline.
TYPEFACE
Serifa 45 +85
Univers 45 + 85
KEYWORDS
Edgy
Loud
Funny
Bold
Collage
PROJECT
Savannah Bee Co.
INSTRUCTOR
Beau Monroe
COURSE
Package Design I
APPROACH
The goal of the project was to try and reach a new demographic by changing the branding for Savannah Bee Company. Color blocking and minimal illustrations give the brand a more contemporary look and feel while the smooth curves and rounded terminals of the typeface make it more approachable. It was very important to me that the brand retained the welcoming qualities of it’s original design, because the company is proud of their small beginnings.
TYPEFACE
Miso bold + light
Univers 67
KEYWORDS
Contemporary
Geometric
Approachable
Vibrant
Appetizing
PROJECT
Lumbermann’s IPA
INSTRUCTOR
Christine George
COURSE
Package Design II
APPROACH
Lumbermann’s Double IPA is a fictional beer that I created based off of the idea of that a can be designed for lumberjacks only. The beer is meant to be over-the-top manly in every way, including size and alcohol content. The hand drawn log gives the beer a rough look and feel which is juxtapositioned by the crisp and bold banner and typography.
TYPEFACE
Serifa
KEYWORDS
Masculine
Kitschy
Handmade
Comedic
PROJECT
Food Not Bombs: Fork Wars Festival
INSTRUCTOR
Troy Alders
COURSE
Visual Systems I
APPROACH
Food Not Bombs is a non-profit foundation that feeds the homeless and protesters. The fictional music festival was meant to help the non-profit charity raise money for families in need. The festival would host Folk and Crust Punk bands over a course of two days in order to raise money. The poster and other deliverables were meant to reflect punk aesthetic and attitude and also possess a political message. The design was inspired by Russian Constructivist style and World War II Propaganda.
TYPEFACE
Akzidenz Grotesque
KEYWORDS
Punk Rock
Light-hearted
Confrontational
Light-hearted
PROJECT
Noir City Film Festival
INSTRUCTOR
Lian Ng
COURSE
Typography II
APPROACH
Noir City film festival is an annual festival held at the Castro Theater in San Francisco. The Film Festival showcases a number of iconic Film Noir movies over the course of nine days. I wanted the look and feel of the designs to have a “Noir” quality with bold black and white images and torn paper to add an ominous quality. The tall thin typeface used for the headline adds an Art Deco flair that was associated with the films.
TYPEFACE
Blanch Inline
Univers Condensed
KEYWORDS
Pulp
Femme-Fatale
Gritty
Art Deco
PROJECT
Insight Card Game
INSTRUCTOR
Andrew Johnson
COURSE
Graphic Design II
APPROACH
This project was based off of a book called Kokology: The Game of Self Discovery. The point of the game is to gain a deeper insight into your subconscious, and ultimately yourself, by reading a series of scenarios and responding to them using the given answers. I thought that changing the form of the game would make it easier to play with others and also make it more of a game, rather than a book. The game is broken down into four separate categories with their own icons, names, and colors; work, family, relationships, love.
TYPEFACE
Times New Roman
Univers Condensed
KEYWORDS
Fun
Modern
Playful
Friendly
Fresh
PROJECT
Society Within A Society
INSTRUCTOR
Ariel Grey
COURSE
Typography III
APPROACH
The purpose of the project was to design an architecture book based off a concept which reflected the architecture. For my book, I chose the subject of “squats” or abandoned buildings that people have turned into shelter. In the center of Denmark, there is a small community of squatters that live in an abandoned military barracks. I thought the subject was interesting because these two completely different societies have managed to coexist since the mid 70’s.
TYPEFACE
Fedra Mono
Fedra Serif
KEYWORDS
Punk
Reclaimed
Scrap
Psychedelic
Patchwork
PROJECT
Search & Destroy Mobile App
INSTRUCTOR
Anne Kitzmiller
COURSE
Graphic Design III
APPROACH
For this project students were asked to create a mobile service application for the iphone that is currently not on the market. I chose to create and design an app that allows street skaters to find skate spots and see skill level, terrain, and risk before they go to the actual spot. The app also allows skaters to see spots that are in their area and lets them add spots that aren’t on the map. I thought the design should reflect the grittiness of the city streets and rough and tumble aspects of skateboarding.
TYPEFACE
Lucida Sans
KEYWORDS
Rough
Navigable
Rad
Custom
PROJECT
Vans Social Responsibility
INSTRUCTOR
Marc English
COURSE
Visual Systems II
APPROACH
Since it’s early beginnings Vans has been centered around authenticity and individualism. My goal was to try and capture that spirit in their Social Responsibility Report. Vans’s brand idea is carried through not only to their merchandise, but also their company values. They believe in supporting cities in which they operate and giving back to those communities and communities all over the country. The report reflects their ideals in design and content.
TYPEFACE
Meta Pro
KEYWORDS
Authentic
Street Style
Youthful
Individualism
PROJECT
I’m Right Here
INSTRUCTOR
William Culpepper
COURSE
Typography IV
APPROACH
At the beginning of the assignment the instructor posed the question “Where Are You?”. We were then asked to answer, either literally or figuratively, using sound, motion, and typography. I chose to answer the question literally, but I wanted the video to reflect my personality in some way. I chose to use places that I often go to when I’m not doing school work or working. I used various styles of hand-drawn typefaces and quick cuts to give a sense of my personality traits and artistic style.
TYPEFACE
Hand-Drawn Faces
KEYWORDS
Funny
Light-Hearted
Fast
Rough
